'NIGHT OF THE BUTTERFLY'- MY FIRST COLLECTION MOODBOARD!

So this is where it all began. One rainy weekend I sat on my loungeroom floor, incense and candles burning, magazines, pictures and album covers at my feet - Led Zeppelin on the stereo and my beloved Soho (my 10 year old Beagle snoring by my side) and I began to create my collection. My passion for 70's music in particular Led Zeppelin resonated as it always does in my heart, this is a band that beyond inspires me - sexy, soulful and hearbreakingly cool - I knew that rock n roll would always be at the centre of the Love Chile aesthetic. I've been on a diet of 60's/7o's music since I was a little girl - my parents shared all the greats with me. The Stones, Hendrix, Cream, Free, Marvin, Curtis, Hathaway! Love love love!

It was until after the collection that I made the following choice though - to explore a new culture with every collection - the rock aesthetic is always fused with a culture, a new place, a new energy. My first colletion had to be with the American Indian culture - I am obssessed with them. They are such a beautiful dichotomy, a cool contradiction. The live simply, beautifully and in harmony with nature but what they wear - their traditional costumes and jewellery are magnificently detailed and dripping with rich symbolism. Music to my ears!

So as I began to arrange my pictures on my moodboard the story of the collection unfolded. There will always be a Love Chile that results from each collection - a beautiful blend of the rock and the place -be it India, Tokyo, Mexico, North America, Egypt. A fusion of 70's rock and cultural style. This collection was to be the 70's rock and the Native American culture.

I decided that a 70's rock god meets a Butterfly Maiden (an iconic spiritual figure from the Native Hopi tribe) and they have a Love Chile. Since both elements - the 70's rock and the American Indian thrive on Freedom - I knew that would be the driving force behind the clothes - the collection is about a night to be free, and the pieces are what that love chile might wear - cool rock with an Indian ethos. Super sexy, fun and unique - like any good Love Chile should be!